Why Social Proof Matters Right Now Social proof taps into a simple decision shortcut: when we’re unsure, we look at what other people do and what they recommend. In marketing, that means you reduce hesitation by showing credible evidence that real customers (or trusted experts) already chose you. This matters more in 2026 because buyers are overloaded with options and have learned to discount brand claims. Social proof works because it feels independent: it doesn’t sound like

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